How to Get Your Products in Front of Customers (Collaborative post)

When it comes to your business, you'll use a variety of tactics to market your products. Getting your product from where you've created it to in front of your customers is so important. No matter how creative you are, it doesn't mean that you can mix together a load of marketing techniques and hope that your marketing plan is persuasive. The product that you have created and your business model is going to tell you which tactic for marketing that you should be using. It will also inform you on which channel you should use.

The marketing approach that you take should fit the target market, which means that you need to think about your customer. Putting the customer first is how you learn how to get your products in front of them and whether you are using Amazon fulfillment services to get your products arriving on time or you choose to hand deliver them yourself. You need to learn the best strategies for putting your product in the eye line of the right target market. Let's take a look at how you can do just that. 

1. Know the value of your product or service.

You might think your product is the best in the world. Of course you do. You created it. But you need to have a realistic look at the value of your product and what that brings to your customers. It's not necessarily monetary value that we're talking about, but the value of your product as a service or your product as how it's useful to your customer. If you understand that your product stands out among your market, then you need to really hone down onto your value proposition and the message that you've got. Every argument you have for your product being fantastic should be fact based and it should explain the value of your products to those who want to buy it.

2. Demonstrate.

The proof is in the pudding, or so they say. So you need to use demonstrations to be able to highlight the value of the product that you offer. Think about the side by side comparisons of other products on the market that do the same thing, but talk about how your product is more effective. You can put demonstrations on social media, you can do video content on your website, and you can even do YouTube videos. Much of the content we consume is online these days, so you need to be able to demonstrate how your product works in a way that's easy for people to understand in less than a minute.

3. Bring together a focus group.

If you want to really drill down into learning about your customer, then a focus group of people you are targeting will help you to understand what your customers want the most. You can't possibly ask every single customer in the world who buys your product what they want from it, but you can put together a small group of people who can tell you the same thing. If your product or your service is inexpensive, satisfied customers are more likely to purchase it in the future, and a focus group can help you to narrow down that customer profile.