How to Make the Best Out of a Product Launch Event

If you’ve ever launched a new product before, you’ll know that it’s a massive milestone for your business. Making sure the product launch goes off without a hitch will help generate buzz for your new product, increase sales, and contribute towards brand awareness. It might seem simple in theory, but actually pulling off a seamless product launch isn’t as easy as you might think. With that in mind, let’s explore how you can make the most out of your upcoming product launch.

Know who your audience is

Before you dive into the fun part of event planning, it’s important to know who you’re aiming your product at. Are you looking for investors? Perhaps you want to make sure pre-orders are as high as possible? Once you’ve asked those questions and nailed it on the head, you can focus on making sure the event is tailored to those people. As an example, if it is investors you’re after, you’ll want to provide comfortable seating, plenty of product demonstrations, and refreshments throughout the event.

Choose the right venue

The next thing to think about is where you’re hosting your product launch. You need to focus on making sure the product aligns with the venue. As an example, if your product is in the smart technology sector, you’ll want to hire a space that’s high tech and modern. Whereas if you were launching a home product, you might benefit more from a cosy and well decorated space that feels more homely. You’ll also need to make sure the venue has plenty of facilities like toilets, kitchens, and even spaces for product demos.

Hire a photographer

Launching a new product is a big moment for you and for your business, and one thing you’ll want is to make sure there are plenty of memories of the day to look back on. Not only that, having great images and videos might come in use for press releases regarding your new product and even your social media profiles. And, while phones these days take great images and videos, you should hire a professional photographer for your event. Not only can you rest assured the imagery will be high-quality, but they’ll be able to capture big moments like the actual reveal and genuine reactions from attendees.

Make it immersive

The best product launches are more than just a presentation. People want to actually see your products doing what you’ve promised. Focus on putting together product demonstrations to show people exactly what your product can do. You should also consider hosting Q&A sessions and where possible, allow attendees to have a go themselves!

Get the press involved

Finally, you want to generate buzz about your new product, and sometimes the best way of doing that is by inviting the press to your event. Whether it’s the local online newspaper or an influencer in your industry, it will really help get the word about. Consider creating a hashtag for people to share in real time, and consider streaming in real time on your social media accounts - it really will make a huge difference!