Is Social Media Campaign Beneficial For Your Website? (Guest blog)

It's the beginning of 2020 and you're still wondering if your business still needs a social media campaign, then you are losing out on quite a lot just by thinking over it! Social media campaign's success stories are plastered all over the internet. So, when you apply a digital strategy to uplift your business, chances are your business will immense recognition with little to no cost. A couple of hours every day to manage your business online, and you will see a visible difference in traffic and sales with immediate effect! The majority of the marketers have claimed that social media has helped them generate immense exposure for their company, and that's just one of the many advantages of Social Media Marketing.

Social media networks are now an essential part of each marketing strategy, and the benefits of these campaigns are so high, businesses cannot afford to miss out on them. These campaigns are cost-effective with a high return on investment, and missing out on them will be a big blow on a phenomenal marketing opportunity. It is easy to see that creating a social media campaign can contribute to a company's success, and can see that there's a potential for growth using social media platforms. However, some people are still unsure about these tactics and their effectiveness. Therefore, to clear everything out, here we state ten different ways a social media campaign can beneficial for your business:

1) Brand Recognition:

One of the essential online marketing goals would be to gain brand recognition. This brand recognition is significant because consumers buy the products from brands they recognise. And social media is a stage that enables you to build a compelling brand. Social media campaigning is far more effective than traditional marketing since your brand can reach a broader audience online, quickly and easily. It also gets your audience to look at your brand even when they aren't thinking about it.

2) Boost in brand awareness:

Social media platforms are one of the most cost-effective means of increasing your brand's awareness. A social media campaign will enhance your company's visibility as your brand will be engaging with a broader audience of consumers. To begin with, you can create profiles and pages on respective social media platforms from which you will be interacting with your audience. The next step will include getting your employees, friends, and business partners to 'like' and 'share' your page. These interactions will help your brand reach to a new audience faster and easier. Every new post shared across different platforms will introduce new audiences to your business, which can later lead them to become potential customers.

3) More inbound traffic:

A social media campaign is your gateway to new customers. Without social media marketing, your business is limited just to your usual customers. People familiar with your brand might be searching for your business online. If you lack an online presence, then you are losing out on potential customers. These social media platforms become a gateway for potential customers to visit your business' website, and every post is an opportunity to acquire a new customer. Social media marketing lets you effectively open your business to a broader, varied audience all over the world.

4) Generate conversations:

An active social media campaign will help you generate conversation about your product and brand. Engage with other brands and their audience. Comment and interact with them through social media messages. Help your brand achieve a level of personification. Your audience will not like to interact with a robot. Instead, they will love to interact with your brand when they feel there's a human touch. This makes your audience feel valued. Focus on sharing content that can naturally create some conversations. Such techniques include:
•    Providing a shout-out to companies, you network with
•    Obtain feedback about your products
•    Asking open-ended questions

5) Social listening:

Social listening is a part of social media management where you actively monitor social conversations around specific topics. This monitoring helps understand what matters to your audience and identify the trends your target audience is following. Social listening enables you to learn about the issues your audience is struggling with and therefore, help your brand create content that can address those pain points. There are plenty of online social listening tools available on the internet, which can help your brand identify the tone and language your target audience can reciprocate with.

6) Keeping your customer up-to-date:

Social media campaigns are one of the best ways to help keep your audience updated with new products and upcoming events. If you are about to launch a new product or make a big announcement, social media is the best place to create the hype. Share news about new products, new services, new updates, new expansions or departments, etc. on social media and watch people flocking over to your website for more information. You see the theme here - everything new goes on social media.

7) Better search engine ranking performance:

Cannot emphasise the importance of Search Engine Optimisation (SEO)! To achieve higher page rankings and traffic to your site, you need a reliable SEO in place. Though social media does not directly increase your SEO rankings, having a social media presence have helped business improve their search engine rankings. Being able to rank amongst the top positions will revolutionise your traffic, and you will have a positive effect on your business. Integrate your social media with targeted keywords - content, blogs, infographics, etc. will help your company rank better, and thereby, improving your business.

8) Better conversion rates:

Every blog, image and video you've posted leads your audience to your website. Social media campaigns allow businesses to develop a humanisation factor. Your company can be personified on social media platforms where people can interact with your business. Since people prefer doing business with people rather than a company, this humanisation factor comes handy when it comes to conversions. The audience can reciprocate better with the humanised brands, therefore, increasing sales and numbers.

9) Satisfied customers:

Since social media is a place for communication, humanising your brand will help your brand create a voice that can speak with your audience. Customers appreciate when there's a personalised response from the brand on the comment they had posted, rather than an automated message. This individualised attention helps the audience reciprocate better with your business. Interacting with your customers is an opportunity to demonstrate your compassion towards your customers publicly.

10) Brand loyal:

The millennials are known for being the most brand-loyal audience of all. This loyalty is due to their interaction with the brands on social media platforms. This direct engagement of the consumers and brands creates a communication pathway which builds up a loyal factor. Regularly engaging with your audience helps create a bond with them. Therefore, if you need some faithful customers, head to your social media platforms and start communicating right away.

11) Brand Authority:

When customers see your business putting in efforts to reply to other customers' queries, it reinforces your brand's image. Such initiatives help your business appear to be more credible to the audience. Regularly interacting with your audience demonstrates your business's care towards customer satisfaction. These interactions help your business be more authoritative and reinforce customers thoughts that the company is always available to solve their queries.

12) Light on pocket:

Creating profiles and pages on social media platforms are free. Any paid promotions you invest is are relatively low cost compared to other marketing tactics. This cost-effectiveness is visible in the company's return on investment. The budget for marketing is saved, which can be used for different aspects of the business. Even when investing in paid marketing, spending a small amount of time can significantly increase your conversion rates and improve your ROI for the money you've invested.

13) Marketplace insights:

You can gain valuable insights by monitoring social media platforms. Social media platforms are brilliant research tools to learn about your consumer's behaviour, the current market trends, how are the consumers interacting with your business, solving queries, etc. This insightful data can be utilised to modify your social media campaigns to suit your demographic. There are various means available online that can give you a perception of your business's performance on social media.

14) Thought leadership:

There is no specified way of becoming a thought leader in your specific field. You need to utilise the maximum potential of your networking tools to come out on top. Posting insightful content and well-written posts is a great way to become an expert and leader in your field and it work well with audiences on social media. Be communicative about your thoughts and make sure your audience is reciprocating with your thoughts - that's how you become a thought leader and a notable influencer in your field.

Conclusion:

It's pretty evident social media campaigns work wonders for your business. If your business doesn't have a social media presence, work on it right away! You have got nothing to lose with social media; everything is a profit. All you need is a good marketing strategy to get you going! Your brand's perception is way bigger than any marketing tool. A social media campaign plays a significant role in building your brand's perception. Therefore, you need to interact with your followers regularly, thought leaders, etc. to increase your profile, improve your brand's image in public and provide your brand with the sales it deserves.

Authors bio - Abhijit Mandavkar is a Digital Marketing Manager. He plans and coordinates marketing activities of ValueHits, a full-service Digital Marketing Agency based in Mumbai, India. With his experience and expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.